Moneysupermarket.com, leading loans and insurance comparator, received 13.55% of total traffic from organic search, and 20% from paid search (PPC) campaigns. Hitwise’s Bill Tancer reports that 4.2% of traffic to retail sites are now being sent by comparison shopping engines. For certain products, 90% of online shoppers use comparison shopping engines to research a purchase.
[Disclosure: EUCAP is invested in Enclick Comparison Shopping and data feed marketing service.